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Soffe Joins the Renfro Brands Family


We are excited to announce that Soffe, the iconic brand cherished by athletes, military personnel, and activewear enthusiasts, has officially been acquired by Renfro Brands! Renfro, a trusted leader in socks and legwear, brings its extensive expertise and resources to help propel Soffe to new heights.

What This Means for You


  • • Exciting Future Developments: We are actively working on launching a new Soffe B2B website to provide you with an enhanced, more seamless shopping experience. Additionally, we’re adding more inventory to existing styles to ensure you have access to all the products you love. Stay tuned for updates!

  • • Enhanced Resources and Innovation: Soffe will benefit from Renfro’s market-leading resources and commitment to innovation. You can continue to expect the same high-quality, performance-driven products you’ve always trusted, now backed by the strength of Renfro’s expertise.

We are incredibly excited about the future of Soffe! This acquisition will bring greater value, more efficiency, and unmatched support as we continue to serve you during this transition.


For your convenience, we have created a list of Frequently Asked Questions (FAQs) to provide more details about the acquisition and what it means for you. If you have additional questions or need further assistance, please don’t hesitate to reach out to your sales representative or contact our Customer Service Team.


Thank you for your continued trust and support during this exciting time. We look forward to growing our relationship with you as Soffe moves into this new and exciting era!


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