What does Renfro Brand’s purchase of Soffe mean for the Soffe brand?
• Renfro Brands purchased Soffe on September 20, 2024. As part of Renfro Brands, Soffe is able to leverage Renfro’s resources, expertise in design, and innovation to enhance product offerings and customer experience while still offering the Soffe products your customers know and love such as the iconic Soffe Authentic Short.
Who is Renfro Brands?
• Renfro Brands is a leading manufacturer of socks and legwear, offering a diverse portfolio of brands and products that combine innovation, craftsmanship, and consumer-centric design. Founded in 1921 and headquartered in Mount Airy, NC, Renfro is dedicated to delivering high-quality products that enhance the lives of consumers worldwide. Renfro’s extensive brand portfolio includes Dr. Scholl’s and now Soffe.
How will this affect my ability to make a purchase of Soffe products?
• Our new Soffe wholesale website will be launching soon. In the meanwhile we are not able to process orders.
Soffe Customer Service is available Monday through Friday from 8:00 am -5:00 pm EST at 800-285-4456 or emailing soffecustomerservice@renfro.com.
Will there be any changes to existing Soffe products?
• Soffe’s iconic products, including the Soffe Authentic Short, will remain available, and we are working to add inventory to existing styles in the near future. The acquisition of Soffe by Renfro Brands will enable Soffe to develop new styles over time as the integration within the company progresses. We are excited about the opportunities provided by Renfro Brands and look forward to sharing with you more updates over the upcoming months.
Will the quality and products offered by Soffe change?
• You can expect the same blend of performance, comfort, and durability found in Soffe products since the brand was founded in 1946. The acquisition will enhance the brand while maintaining its commitment to quality.
What new developments can I expect from Soffe?
• A new Soffe B2B website is currently being developed which will provide an enhanced and user-friendly shopping experience. We will keep you posted on when the new site is available through our regular email updates. If you are not currently receiving the updates, please use the form below to sign up.